Nekunge paine kutengeswa kushoma uye ruzha rushoma rwekushambadzira, Veganuary 2026 yave kunzwa yakanyarara kune vamwe. Sezvo zvinonaka zvevatengi zvichichinja uye mafashoni ezvekudya achichinja, makambani anogona sei kugadzira zvigadzirwa zvinonakidza zvinobva muzvirimwa zvine hupenyu hwemazuva ese - panguva yeVeganuary uye mushure mezvo? Melissa Bradshaw weThe Plant Base anoti.
Pakukura kwechikafu nezvinwiwa zvinobva muzvirimwa pakutanga kwegore ra2020, Veganuary - mushandirapamwe wepagore wekukurudzira vatengi kuti vasiye zvigadzirwa zvemhuka muna Ndira zvichienda mberi - wakaburitsa hunyanzvi hutsva. Zvitsva zvakaburitswa muzvitoro zvakazadza masherufu, izwi rekuti 'vegan' raive kwese kwese uye vatengesi vakatsigira nzvimbo dzakakura neruzha rukuru uye nechivimbo.
Musika wezvekudya zvinokurumidza muUK ndiwo waitungamira nekutanga kwekutengesa zvekudya zvikuru zvakaita seGreggs' Vegan Steak Bake (mushure mekuburitswa kwekutanga kweVegan Sausage Roll yayo inozivikanwa yeVeganuary 2019), Subway's Meatless Meatball Marinara uye Papa Johns' Jackfruit Pepperoni pizza.
Zvichikurudzira kufara kune vese vanodya nyama chete pamwe chete nevaya vanoedza kudya nyama kekutanga, kuburitswa uku kwakapa zvekudya zvitsva zvinofadza kune avo vanorega nyama nemukaka - sarudzo dzaive dzakafanana nedzevamwe vasiri vegan uye dzisingachanzwi sekubvumirana mune chikamu chenyama chaigara chichinyanya kudzorwa.
Makore matanhatu gare gare, ruzha rwekuburitswa kwezvinhu zvitsva rwunonzwa kunge rwakanyarara - uye vatengi vari kuzviona. Kunyangwe kutora chikamu kweVeganuary kuri kuramba kuchikwira kubva pakatanga kugadzirwa kwayo muna 2014, nevanhu vanosvika mamiriyoni 25.8 vakatora chikamu pasi rose gore rapfuura, vazhinji vanotenda kuti mukurumbira wacho watanga kupera.
Millie Wallage, mukuru wezvekusimudzira mabhizinesi kusangano rezvekutengeserana uye mupi wezvigadzirwa zvemiti, The Vegetarian Society, akaudzaNzvimbo yeChirimwa: "Mumakore apfuura, Veganuary yaireva nguva huru dzezvitoro, kutanga kutsva, kutenga zvinhu zvakakosha uye mufaro chaiwo. Gore rino, rave richinzwika richitungamirwa zvakanyanya, nekutanga kushoma kwezvinhu zvitsva uye ruzha rwakaderera."
Ichokwadi kuti kushaikwa kweruzha uku hakurevi kuti hapana chiri kuitika muchikamu ichi. Wallage akabvuma kuti kuchinja mazwi kunogona kuita basa, achiti vanhu vanosvika 55% vemakambani vava kusarudza zviratidzo zve'zvirimwa' pane 'vegan' mukuedza kukwezva vateereri vakawanda uye kuita sekuti havanyanyi kudzvinyirira.
"Kuchinja ikoko, pamwe chete nevanhu vakawanda vachidya zvinobva mumiti nguva dzose, zvinogona kureva kuti Veganuary hainzwi senguva yekusiyana kupfuura kare," akafunga kudaro.
Kudzoka kwefalafel
Chimwe chinhu chinowanzo shoropodzwa gore rino, kunyanya mumabasa ezvekudya, kushaikwa kwehunyanzvi mukugadzira zvekudya zvitsva zvevegan - zvichiratidza nguva apo falafel ne hummus wraps zvainyanya kudyiwa nemiriwo. Mhando shoma idzi dzakasiyana zvakanyanya nemakore apfuura, apo dzimwe nyama dzaive dzakanyanya kunaka uye zvekudya zveVeganuary zvakaunza zvinhu zvitsva muchikamu ichi.
“Makambani anofanira kuteerera zviri kukumbirwa nevatengi,” akadaro Wallage weThe Vegetarian Society. “Pane jee rekuti hapana anoda imwe falafel wrap, kwete nekuti falafel yakaipa, asi nekuti pfungwa dzakafanana dzinoramba dzichidzokororwa.”
Sarudzo yeSubway yeVeganuary yegore rino ya2026 ine falafel patty yakapwanyika, yakagadzirwa nepizi, miriwo nezvinonhuwira, nepo zvimwe zvekudya zvakambogadzirwa kubva muchikamu chemasandwich zvaive nezvimwe zvekudya zvinotsiva meatballs, huku nesteak. Panguva iyi, Starbucks UK ichangobva kushorwa nevasingade vegans nekuda kwekubvisa Beyond Meat Breakfast Sandwich yayo uye kuiswa, panzvimbo pezvo, kwespinach nepea falafel wrap.
Nicole Whittle, mugadziri wezvinyorwa zvevegan anozivikanwa sa'Vegan Beauty Girl,' akanyora pa Instagram yake kuti: “Musandinzwisise zvisizvo, ndinoda falafel asi kana muchifunga kuti muchandiwana ndiri muSubway kana Starbucks nekuda kwevegan classic, makarasika zvikuru. Ndichaenda kuchitoro changu chekudya cheMiddle East uko kunogara kuchiitwa zvakanaka.”
Zvichakadaro, sarudzo itsva dzekudya kwemasikati dzeCosta Coffee dzeVeganuary 2026 - onion bhaji wrap uye tomato soup - dzakanyanya kushaikwa nevanoshandisa social media.
Kuburitswa uku kuri nyore, kwakatarisana nemiriwo kunoratidza shanduko yekuenda kuzvigadzirwa zvechikafu chose muindasitiri yechikafu nezvinwiwa zvinobva muzvirimwa. Mumakore achangopfuura, kunetseka kuri kukura pamusoro pezvikafu zvakagadzirwa zvakanyanya - zvigadzirwa zvechikafu zvakagadzirwa zvakanyanya zvakagadziriswa zvakanyanya mumaindasitiri uye zvakagadzirwa nerunyorwa rurefu rwezvinhu zvinosanganisira zvinowedzera zvakagadzirwa, kazhinji nechinangwa chekuderedza mari - zvakakonzera mukurumbira wakakosha wezvimwe zvinotsiva nyama zvinobva muzvirimwa, zvakawanda zvacho zvine zvinhu zvakaita sezvinochengetedza uye zvinosimbisa kuti zvive nechimiro chakafanana nenyama.
Kuchinja uku kunogona kutsanangura chikonzero nei mabhizinesi ezvekudya achiita seasina njodzi nesarudzo dzinozivikanwa (kana kuti mukuona kwevanhu vazhinji, dzakanyanya kudyiwa) dzakadai sefalafel. Zvisinei, mhando dzenyama dzakadai sePlanted dzakagadzira sarudzo dze'cleaner label' mumakore achangopfuura, dzakagadzirwa nerondedzero yezvekushandisa zviri nyore, pfupi uye zviri nyore kushandisa.
Pamusoro pezvo, sarudzo dzisina kugadzirwa zvakanyanya uye dzisingakuvadzi dumbu dzakadai setofu, tempeh nembesa dzakaona kutengesa kuchiwedzera muzvitoro, nesarudzo idzi dzichikwanisa kupa macanvases akakodzera ekugadzira mabikirwo akasiyana-siyana uye matsva kuburikidza nemikana yakawanda yezvinonhuwira uye yekushumira (funga: tofu yakakangwa muquesadilla yekudya kwekuseni, tempeh ine flavour yebhekoni inopfungaira mu sub yakafuridzirwa ne'BLT', kana chickpea 'tuna mayo'-style wrap).
Kugadzira zvigadzirwa zvinokunda
Kuti vagadzire zvigadzirwa zvakasiyana-siyana zvinokwezva vatengi gore rose, kwete zveVeganuary chete, makambani anofanirwa kukwezva vanhu vakawanda - kwete chete kune avo vanoedza zvigadzirwa zvemiti kutanga muna Ndira.
Izvi zvinoreva kuramba uchifunga nezve 'flexitarians', izvo zvino zvinopa mukana mukuru wekukura kweboka iri sezvo nzira iyi yekudya (kuderedza nemaune zvigadzirwa zvemhuka zvinodyiwa, pasina kubvisa zvachose) iri kuramba ichikwira.
Pamusoro pekutarisisa pakunyora mazita asinganyanyi kudzvinyirira anofarirwa nemunhu wese, uye kuona kuti zvigadzirwa zvinotengeswa nemitengo inokwikwidzana, kugadzirwa kwemafomu matsva anonaka zvechokwadi kunofanira kuve chinhu chikuru.
Pane pfungwa isiriyo pakati pevatengi (kunyanya avo vanofarira kudya nyama yakawanda uye vasingawanzo tarisa kune zvekudya zvinobva mumiti) yekuti vanhu vanodya miriwo chete kana kuti vegan vanongofanana nevanodya zvinonaka. Zvakakosha kugadzirisa maonero aya nekuisa sarudzo umo kuravira nekugutsikana kwakanyatsofungwa - kutanga kwechigadzirwa chisina kunaka chinodarika kunaka kana magadzirirwo acho kuchakonzera kusafara kwevatengi, zvichitadzisa kutenga zvakare kwete kwechigadzirwa chekambani iyoyo chete, asiwo zvimwe zvigadzirwa zvakafanana muchikamu ichi zvakare.
Daria Pashkova, maneja wekushambadzira kukambani yeOhly ingredients, akasimbisa kuti kuisa pamberi manakiro eumami kunogona kuva kiyi yekubudirira muna Ndira neanopfuura.
"Sarudzo dzinobva muzvirimwa ndidzo dzinoita kuti kudya kwaNdira kuve kwakanaka; zvisinei, zvigadzirwa zvakawanda hazvina kunaka kwakadzika kana kuoma kwekunaka," akadaro. "Zvinhu zvakawanda zveUmami zvinogona kubatsira kupa kunaka kunonaka kunodiwa kugadzira chikafu chinogutsa chinobva muzvirimwa."
Kugadzira zvinhu zvitsva zvine flavour yakawanda yeUmami kunogonawo kuunza kusimudzira kwakanaka kune zvigadzirwa zvakagadzirwa zvine hunyanzvi hwekuti 'zviri nani kwauri' - nepo vazhinji veVeganuary vachivavarira kuenderana nemaitiro aya uye kuzadzisa kudiwa kwesarudzo dzakawanda dzemuriwo dzakachena, vanofanirwa kushanda nesimba kuona kuti kudzikiswa kwesodium, mafuta akazara, shuga kana zvimwe zvekuwedzera hazvikonzere kukanganiswa kwekudya. Vatengi vemazuva ano vari kuramba vachida kubvumirana.
Helen Zhang, nyanzvi yekushambadzira kuGreen Spring Technology, inotengesa zvinhu, akaudza The Plant Base kuti: “Kutenga kwekutanga kungave kwakakodzera, asi kutengazve kunongoenderana nepfungwa chete. Kugadzira uku kunofanira kugadzirisa matambudziko ekare ekusava nemusoro uye kunzwa kwemuromo kutanga. Zvadaro, kunofanira kuwedzera 'kuwedzera' - kungave kuri kunaka kwakasiyana, ruvara rwechisikigo rwakajeka kana kubatsira kunobva mumiti.”
Akawedzera kuti kuvaka portfolio huru kunoda zvinhu zvinogona kuwedzerwa, zvemhando yepamusoro nguva dzose uye zvinotsigirwa nerutsigiro rwehunyanzvi rwakavimbika.
"Izvi zvinoita kuti chigadzirwa chiri pasherufu muna Ndira chifanane nechemuna Chikunguru, zvichivaka kuvimba kwevatengi kunokosha," Zhang akapedzisa.
Nguva yekutumira: Chivabvu-06-2026
