Lidl Netherlands ichaderedza mitengo zvachose yenyama yayo yezvirimwa nezvinotsiva mukaka, zvichiita kuti ive yakaenzana kana kuti yakachipa pane zvigadzirwa zvechinyakare zvemhuka.
Chirongwa ichi chakanangana nekukurudzira vatengi kuti vasarudze zvekudya zvinochengetedza hutano hwavo pasinei nekunetseka kuri kuramba kuchikura pamusoro pezvakatipoteredza.
Lidl yavewo supermarket yekutanga kutanga chigadzirwa chenyama yakagochwa yakagadzirwa nehybrid, ine 60% yenyama yemombe yakagochwa uye 40% yemapuroteni epizi. Inenge hafu yevanhu vekuNetherlands vanodya nyama yemombe yakagochwa vhiki rega rega, zvichipa mukana wakakura wekuchinja maitiro evatengi.
Jasmijn de Boo, CEO weGlobal weProVeg International, akarumbidza chiziviso chaLidl, achichitsanangura se "shanduko huru" mumaitiro ebhizinesi rekutengesa ekuchengetedza chikafu.
"Nekushambadzira chikafu chezvirimwa kuburikidza nekudzikiswa kwemitengo uye zvigadzirwa zvitsva, Lidl iri kuratidza muenzaniso kune mamwe masupamaketi," akadaro de Boo.
Ongororo dzeProVeg dzichangoburwa dzinoratidza kuti mutengo uchiri chipingamupinyi chikuru kune vatengi vari kufunga nezvesarudzo dzezvirimwa. Zvakawanikwa kubva muongororo ya2023 zvakaratidza kuti vatengi vane mukana wakakura wekusarudza dzimwe nzira dzezvirimwa kana dzichienzaniswa nemitengo yemhuka.
Pakutanga kwegore rino, imwe ongororo yakaratidza kuti nyama nemukaka zvinobva mumiti ikozvino zvave zvakachipa pane zvimwe zvezvinowanzoitwa muzvitoro zvikuru zvekuNetherlands.
Martine van Haperen, nyanzvi yehutano nekudya kunovaka muviri kuProVeg Netherlands, akataura nezvekubatsira kwaLidl pakuita zvirongwa izvi. "Nekuenzanisa mitengo yezvigadzirwa zvezvirimwa neyenyama nemukaka, Lidl iri kubvisa chipingamupinyi chikuru pakushandiswa kwayo."
"Uyezve, kuunzwa kwechigadzirwa chakasanganiswa kunopa mukana kune vanodya nyama yechinyakare pasina chikonzero chekuchinja maitiro avo ekudya," vakatsanangura kudaro.
Lidl ine chinangwa chekuwedzera kutengeswa kwayo kwemapuroteni kubva muzvirimwa kusvika 60% panosvika gore ra2030, zvichiratidza mafambiro akakura muindasitiri yechikafu ekuchengetedza hupenyu. Nyama yakagayiwa yakagadzirwa nehybrid ichave iripo muzvitoro zvese zveLidl muNetherlands, mutengo wayo uri pa ?2.29 papakeji ye300g.
Kufamba-famba
Muna Gumiguru gore rapera, kambani yezvitoro zvikuru yakazivisa kuti yakanga yadzikisa mitengo yemhando yayo yeVemondo yezvirimwa kuti ienderane nemitengo yezvigadzirwa zvakafanana zvinobva kumhuka muzvitoro zvayo zvese muGermany.
Mutengesi uyu akati danho iri chikamu chehurongwa hwavo hwekudya hunochengetedza hutano, hwakatangwa pakutanga kwegore.
Christoph Graf, mukuru wezvigadzirwa zveLidl, akati: “Kana tikagonesa vatengi vedu kuita sarudzo dzekutenga dzakanyatsojeka uye dzinogara kwenguva refu uye sarudzo dzakarurama ndipo patinogona kubatsira kugadzira shanduko yekudya kunovaka muviri kunogarika”.
Muna Chivabvu 2024, Lidl Belgium yakazivisa hurongwa hwayo hukuru hwekuwedzera kaviri kutengeswa kwezvigadzirwa zvemapuroteni zvinobva mumiti panosvika gore ra2030.
Sechikamu chechirongwa ichi, mutengesi akaisa kudzikiswa kwemitengo zvachose pazvigadzirwa zvemapuroteni zvinobva mumiti, nechinangwa chekuti chikafu chinobva mumiti chiwanikwe nyore nyore nevatengi.
Zvakawanikwa paongororo
Muna Chivabvu 2024, Lidl Netherlands yakaratidza kuti kutengeswa kwezvimwe zvekudya zvenyama kwakawedzera pazvakaiswa pedyo nezvigadzirwa zvenyama zvechinyakare.
Tsvagiridzo itsva kubva kuLidl Netherlands, yakaitwa pamwe chete neWageningen University neWorld Resources Institute, yaisanganisira kuyedza kuiswa kwenyama panzvimbo yekudya - pamwe chete nepanzvimbo yekudya yemiriwo - kwemwedzi mitanhatu muzvitoro makumi manomwe.
Zvakabuda zvakaratidza kuti Lidl yakatengesa avhareji ye7% yenyama dzimwe nzira panguva yekuedza.
Nguva yekutumira: Zvita-04-2024