Kambani yeTofoo, yakavambwa nevaviri vekuBritain David Knibbs naLydia Smith, yakachinja tofu muUK, ichichinja chigadzirwa ichi chechinyakare chekuAsia kuita chigadzirwa chine mukurumbira, chine mugove wemusika we62% muna 2024. Chinoshamisa zvikuru ndechekugadzira kwavo kwakasimba—kutanga tofu yakakura seXXL (750g) yakaita seyezvipfeko, danho rakabata pfungwa dzevatengi.
Muna 2016, vaviri ava vakatenga shopu diki yekubika tofu ine mari inosvika £600,000 pagore. Pakazosvika 2025, vakanga vaita kuti ive bhizimisi re £32 miriyoni, vachiramba kudzikira kwe7% kwechikamu cheUK chisina nyama nekuwedzera kwemari inowanikwa ne19%. Kubudirira kwavo kunobva mukugadzirisa matambudziko makuru evatengi vekuBritain: "kutya tofu" - kwakakonzerwa netofu ine mvura yakawanda yaida maminetsi makumi matatu ekudzvanya vasati vabika, uye mufananidzo wechiratidzo chisina kunaka, chisingasvikiki. 8% chete yemhuri dzekuUK dzakadya tofu muna 2023, asi David akaona mukana mukuru nekuienzanisa nemusika we tofu wekuUS waisvika £175 miriyoni, achifungidzira kukosha kweUK kwaisashandiswa pa £40 miriyoni (zvichienzaniswa ne £7 miriyoni chaiyo panguva iyoyo).
Vachishandisa ruzivo rwavo rwemakumi emakore muFMCG—David mukutengesa kuMars uye Lydia mukutengesa kuArla—vakatanga vagadzirisa chigadzirwa ichi. Vachishandisa nigari coagulant yechinyakare yekuJapan panzvimbo pecalcium sulfate, vakagadzira tofu yakasimba ine hunyoro hwakadzvanywa, zvichiita kuti "ivhurwe uye ishandiswe". Mapakeji newebhusaiti yepamutemo zvinopa gwara riri nyore, nhanho nhanho: kubvisa mvura, cheka, bika, nakidzwa, nenzira nhanhatu dzekugadzirira (cube, crumble, tear, etc.) uye mabikirwo ekuMadokero akadai setofu pizza necurry, vachibatanidza tofu mutsika dzekudya dzekuBritain.
Maitiro avo ekutengesa zvinhu zvakawanda aive akasimbawo. Kubatana kwaLydia nezvitoro kwakavaisa muzvitoro zveTesco zvinosvika zviuru zviviri muna 2016. Vakanyengetedza vatengi neruzivo rweKantar uye chiono chekusimudzira chikamu ichi, kwete kungokwikwidzana chete. Mutengo wavo waive £2.30 pa280g pack—yepakati muchikamu chisina nyama—Naked Tofoo yavo yakava SKU inotengeswa zvakanyanya mumusika wetofu panosvika 2023, ichikura kusvika kuzvitoro zvikuru zvese zveUK uye ichiona kukura kwe100% munzira yekupa chikafu panosvika 2025.
Kushambadzira kwakatarisa pakuravira muchitoro, nekuwedzera kwe89% mumari inoshandiswa muna 2024—vaitenda kuti “kurumwa kunopfuura chiuru chezviziviso”. Kusiyana nedzimwe mhando dzezvirimwa dzaitevedzera nyama, The Tofoo Co yakaisa tofu sechinhu chakazvimiririra chine izwi rinonakidza, risingachinji: hapana kutumira mameseji ezvakatipoteredza, ingori kopi inosetsa, inogona kutaurwa senge "Kuperetera uku kukanganisa. Ndizvo zvakaitawo mutongo uyu. Asi Tofoo haasi."
Kugadzira zvinhu zvitsva ndiko kwavanonyanya kuzivikanwa nako. Vanopa tofu muzvipfeko zvakaita semasayizi (280g, 450g, 750g XXL) uye vakaburitsa tofu yekutanga yakachengetwa muUK, pamwe ne "lazy tofu" yakakangwa kare - yakasvuta, sriracha, uye kunyange yakakangwa inonaka semazai. Kurongedza kwakasimba, kwakavharika kune mavara akajeka uye chiratidzo chikuru kunoonekwa pamasherufu, nemirairo yakajeka yekushandisa yakanyorwa zvakananga pairi.
Nekudyara mari kubva kuhomwe yeGerman Comitis Capital muna 2024, The Tofoo Co yakawedzera kusvika kuzvitoro zvikuru zveFrance muna 2025 ndokutenga Topas inogadzirwa muzvirimwa zvemuGermany muna 2026, ikawana mukana wekushandisa network yayo yekugovera tofu muEurope kuti itange kutengeswa muGermany. Izvi zvinogadzira nzira yekurwisa tofu muEurope, nekambani yekuKorea inonzi Pulmuone ichitarisawo musika—asi China, kwakaberekerwa tofu, haisati yavapo.
Rwendo rweTofoo Co runopa zvidzidzo zvakakosha kune mhando dzechikafu dzechiChinese: kudyidzana kwenyika dzese kuri mukuita kuti kushandiswa kuve nyore, kugadzira mabikirwo emuno, uye kuvaka mhando yevechidiki uye inosvikika. Sekunge Lipton akachinja tii yeChinese, Tofoo Co yakachinja tofu—zvichiratidza kuti zvinhu zvekare zvinogona kukunda mwoyo yepasi rose nekugadzira zvinhu zvitsva zvine hungwaru. Simba reChina mukugadzira kunaka, pamwe chete nekugadzira zvigadzirwa zvemazuva ano, rinogona kuita kuti ive mutungamiri wepasi rose wetofu. Uye kupinda kweTofoo Co muChina kungave "catfish" yekumutsa mafungu matsva ekugadzira zvinhu zvitsva muindasitiri yetofu yeChina.
Nguva yekutumira: Kurume-20-2026