Lidl Netherlands ichadzikisira mitengo zvachose panyama yayo yekudyara uye yemukaka inotsiva, ichiita kuti ive yakaenzana kana yakachipa pane yechinyakare zvigadzirwa zvemhuka.
Ichi chirongwa chine chinangwa chekukurudzira vatengi kuti vatore sarudzo dzakasimba dzekudya pakati pekunetseka kwezvakatipoteredza.
Lidl yave zvakare chitoro chekutanga kuburitsa nyama yakasanganiswa yakabikwa, iyo inosanganisira 60% minced nyama yemombe uye 40% pea protein. Inenge hafu yevagari veDutch vanodya nyama yemombe yakachekwa vhiki nevhiki, ichipa mukana wakakura wekupesvedzera tsika dzevatengi.
Jasmijn de Boo, Global CEO weProVeg International, akarumbidza chiziviso chaLidl, achichitsanangura se "chinjo huru" muchikamu chekutengesa chekuchengetedza chikafu.
"Nekushingairira kusimudzira chikafu chakavakirwa pakudyara kuburikidza nekudzikisa mitengo uye hunyanzvi hwekupa zvigadzirwa, Lidl arikugadza muenzaniso kune mamwe masupamaketi," de Boo akadaro.
Ongororo ichangoburwa yeProVeg inoratidza kuti mutengo unoramba uri chipingamupinyi chevatengi vachifunga nezvekudyara-zvakasarudzika sarudzo. Zvakawanikwa kubva muongororo ya2023 zvakaratidza kuti vatengi vane mukana wakakura wekusarudza dzimwe nzira dzekudyara kana vachinge vaiswa mitengo yemakwikwi vachipikisa zvigadzirwa zvemhuka.
Kutanga kwegore rino, imwe ongororo yakaratidza kuti nyama-yakagadzirwa nenyama uye zvigadzirwa zvemukaka zvave kuchipa kupfuura avo vakajairwa muzvitoro zvikuru zveDutch.
Martine van Haperen, nyanzvi yezvehutano nekudya kunovaka muviri kuProVeg Netherlands, akasimbisa maitiro maviri ezvirongwa zvaLidl. "Nekuenzanisa mitengo yezvinhu zvinogadzirwa nezvirimwa neyenyama nemukaka, Lidl iri kunyatso kubvisa chipingamupinyi chakakosha pakutorwa."
“Pamusoro pezvo, kuunzwa kwechigadzirwa chakasanganiswa kunobata vatengi venyama yechinyakare pasina chikonzero chekuchinja madyiro avo,” vakatsanangura kudaro.
Lidl ine chinangwa chekuwedzera kutengeswa kwayo kweprotein kusvika pamakumi matanhatu muzana panosvika 2030, ichiratidza chimiro chakakura mukati meindasitiri yechikafu kune kusimudzira. Chigadzirwa chenyama yakasanganiswa yakasanganiswa ichawanikwa muzvitoro zvese zveLidl muNetherlands, mutengo we ?2.29 pasuru ye300g.
Kuita mafambiro
Kudzoka muna Gumiguru gore rapfuura, supermarket cheni yakazivisa kuti yakanga yadzikisa mitengo yezvirimwa zvayo zveVemondo kuti ienderane nemitengo yezvigadzirwa zvakaenzaniswa nemhuka muzvitoro zvayo zvese muGermany.
Mutengesi akati danho iri rinoumba chikamu chehurongwa hwayo hwekuziva, hwakagara huripo, hwakagadzirwa mukutanga kwegore.
Christoph Graf, maneja maneja wezvigadzirwa zveLidl, akati: "Chete kana tikagonesa vatengi vedu kuita sarudzo dzekutenga dzinoziva uye dzakasimba uye sarudzo dzakachena tinogona kubatsira kugadzirisa shanduko yekudya kunovaka muviri".
Muna Chivabvu 2024, Lidl Belgium yakazivisa hurongwa hwayo hwekuda kutengesa zvakapetwa kaviri zvigadzirwa zveprotein panosvika 2030.
Sechikamu chechirongwa ichi, mutengesi akadzikisa kuderedzwa kwemitengo zvachose pane zvigadzirwa zveprotein, nechinangwa chekuti chikafu chezvirimwa chiwanikwe kune vatengi.
Ongororo yakawanikwa
Muna Chivabvu 2024, Lidl Netherlands yakaratidza kuti kutengeswa kwedzimwe nzira dzenyama kwakawedzera pavakaiswa padivi pezvigadzirwa zvenyama.
Tsvagiridzo nyowani kubva kuLidl Netherlands, yakaitwa mukubatana neWageningen University neWorld Resources Institute, yaisanganisira kuyedza dzimwe nzira dzekuisa nyama pasherufu yenyama - kuwedzera kune sherufu yemuriwo - kwemwedzi mitanhatu muzvitoro makumi manomwe.
Mhedzisiro yacho yakaratidza kuti Lidl akatengesa avhareji ye7% dzimwe nzira dzenyama panguva yekutyaira.
Nguva yekutumira: Zvita-04-2024